Data-Driven Digital Automotive Marketing

Why You Should NOT USE Your Website Provider for SEO

With consumers increasingly turning to the internet to research and purchase vehicles, having an effective website optimized for search engines is essential.  However, while many new car dealerships opt to utilize the SEO services offered by their website providers, there are significant drawbacks to this approach that can hinder rather than help their online visibility […]

Why Paid Advertising is Not Sustainable

Automotive Marketing can be challenging with so many different methods to deliver your messages to shoppers.  Paid advertising is often the go-to choice, as it can quickly get your dealership in front of customers.  But there are some downsides to this approach.  Once the money runs out, so does your visibility.  This means you must […]

The Power of 1st Party Data with PowerPixel

In the dynamic world of Automotive Marketing marketing, data is king.  As a dealer you rely on actionable insights to target the right audience, personalize marketing efforts, and drive sales. With the impending shift away from third-party cookies, the ability to capture and leverage first-party data has become more crucial than ever.   Enter PowerPixel, […]

The Nomad Buyer

The modern automotive consumer landscape is witnessing a shift in buying behavior.   The rise of the nomad buyer, characterized by high income and a lack of brand loyalty, poses both challenges and opportunities for automakers. In this blog, we will explore how the nomad buyer is influencing the automobile industry and discuss the pivotal […]


Miramar Beach, Florida – October 25, 2023., a full-service automotive digital advertising agency today announced the Dealer Ignite platform will be merged into the PowerPixel platform ( effective November 1, 2023. Steven Humphries, Founder & CEO made the announcement saying “we’ve taken the best of Dealer Ignite and merged those features into PowerPixel providing […]

Facebook Leads vs. Purchased Leads

As a new car dealer, generating leads is a critical to grow your business. The traditional method of acquiring leads involved purchasing them from third-party vendors, but with the rise of social media, dealerships can now generate leads directly from platforms like Facebook. In this blog, we will explore why Facebook leads are better than […]

Targeting Baby Boomers

Targeting the Baby Boomer demographic is effective way for car dealerships to reach a large and often overlooked market. Baby boomers are a generation of individuals born between 1946 and 1964, and they currently represent one of the largest age groups in the United States. In this blog, we will discuss some tips for dealerships […]

Targeting The First Time Car Buyer

Targeting first-time buyers is an effective way to bring in new customers and build long-term relationships. First-time buyers are often young adults who are just starting to establish their careers and are in the market for a reliable vehicle. In this blog, we will discuss some tips for dealerships to effectively target first-time buyers. Social […]

Facebook Lead Gen Is Essential For Dealers

Facebook marketing has become an essential tool for automobile dealers looking to generate leads and increase sales. With over 2.8 billion active users worldwide, Facebook offers unparalleled reach and targeting options that can help dealers connect with their ideal customers. In this blog post, we’ll explore why Facebook4Dealers marketing platform is one of the best […]

Brand Experience

We've worked with virtually every dealer brand across the USA