In the dynamic world of automotive marketing, data is king. As a dealer you rely on actionable insights to target the right audience, personalize marketing efforts, and drive sales. With the impending shift away from third-party cookies, the ability to capture and leverage first-party data has become more crucial than ever. Enter PowerPixel, a […]
The Nomad Buyer
The modern automotive consumer landscape is witnessing a shift in buying behavior. The rise of the nomad buyer, characterized by high income and a lack of brand loyalty, poses both challenges and opportunities for automakers. In this blog, we will explore how the nomad buyer is influencing the automobile industry and discuss the pivotal […]
Facebook Leads vs. Purchased Leads
As a new car dealer, generating leads is a critical to grow your business. The traditional method of acquiring leads involved purchasing them from third-party vendors, but with the rise of social media, dealerships can now generate leads directly from platforms like Facebook. In this blog, we will explore why Facebook leads are better than […]
Targeting Baby Boomers
Targeting the Baby Boomer demographic is effective way for car dealerships to reach a large and often overlooked market. Baby boomers are a generation of individuals born between 1946 and 1964, and they currently represent one of the largest age groups in the United States. In this blog, we will discuss some tips for dealerships […]
Targeting The First Time Car Buyer
Targeting first-time buyers is an effective way to bring in new customers and build long-term relationships. First-time buyers are often young adults who are just starting to establish their careers and are in the market for a reliable vehicle. In this blog, we will discuss some tips for dealerships to effectively target first-time buyers. Social […]
The Auto Market – Almost Half Way Through 2023
The auto industry has faced a number of challenges in recent years, and 2023 so far has been no different. The industry is currently grappling with inventory issues, a global chip shortage, and a continued shift towards electric vehicles (EVs), all of which will have a significant impact on auto shopping behavior in the coming […]
Are You Tapping Into The Lucrative Spanish Car Buying Market?
One of the most effective marketing strategies for car dealerships is Spanish Streaming (audio & video). This powerful tool can help dealerships connect with Spanish-speaking consumers and drive sales in a number of important ways. Hispanic car buyers are about 30% more likely to be buying their first vehicle and are increasingly likely to buy […]
Facebook Lead Gen Is Essential For Dealers
Facebook marketing has become an essential tool for automobile dealers looking to generate leads and increase sales. With over 2.8 billion active users worldwide, Facebook offers unparalleled reach and targeting options that can help dealers connect with their ideal customers. In this blog post, we’ll explore why Facebook4Dealers marketing platform is one of the best […]
GeoMobile Marketing Creates Conversions
With a struggling economy, inventory issues, increased competition, etc. every dealer, regardless of brand is competing for customers at every point and looking for innovative ways to attract new customers and increase their market share. GeoMobile Marketing, is a product that geofences a dealership’s competitors, serving banner ads, and measuring impressions, clicks, and conversions. In […]
Is Dealer Email Marketing In Your Digital Tool Box
Conquest email marketing has become an essential tool for new car dealerships. Our Dealer Email Marketing campaigns are designed to target potential customers who are not currently in the dealer’s customer database, with the goal of driving traffic to their website and showroom, ultimately converting them into a “sold customer”. Here is why Dealer Email […]