The Power of 1st Party Data with PowerPixel

In the dynamic world of Automotive Marketing marketing, data is king.  As a dealer you rely on actionable insights to target the right audience, personalize marketing efforts, and drive sales. With the impending shift away from third-party cookies, the ability to capture and leverage first-party data has become more crucial than ever.   Enter PowerPixel, a revolutionary platform that provides car dealerships with granular first-party data, offering a game-changing advantage in the fiercely competitive automotive market.

In the era of data privacy and increasing regulatory scrutiny, traditional methods of tracking user behavior through third-party cookies are becoming obsolete. Car dealerships are faced with the challenge of finding alternative ways to collect valuable customer insights without infringing on privacy rights or compromising data security. In this landscape, the ability to capture and utilize first-party data emerges as a strategic imperative for dealerships seeking to thrive in the digital age.

First-party data represents a treasure trove of information collected directly from customers through interactions with owned channels such as websites, apps, and dealership visits.  Unlike third-party data, which relies on external sources for information, first-party data provides dealerships with a wealth of accurate and reliable insights into customer preferences, behaviors, and purchase intent.  Harnessing the power of first-party data enables dealerships to deliver personalized experiences, target audiences more effectively, and drive business growth.

PowerPixel revolutionizes the way car dealerships capture and utilize first-party data, offering a comprehensive solution for data-driven marketing strategies. Through advanced tracking mechanisms and sophisticated analytics, PowerPixel enables dealerships to capture granular insights into customer interactions from website visits and form submissions

With granular first-party data provided by PowerPixel, car dealerships can create highly targeted and personalized marketing campaigns tailored to the unique preferences and behaviors of their customers. By segmenting audiences based on specific criteria such as vehicle preferences, location, or past purchase history, dealerships can deliver relevant content and offers that resonate with individual customers, increasing engagement and driving conversions.

By leveraging granular first-party data, car dealerships can enhance the customer experience at every touchpoint of the buying journey. From personalized website experiences and targeted email communications to tailored product recommendations and follow-up messages, PowerPixel empowers dealerships to deliver seamless and engaging experiences that delight customers and foster long-term loyalty.

In addition to improving customer engagement and satisfaction, PowerPixel’s ability to provide granular first-party data enables car dealerships to optimize their marketing ROI. By analyzing customer behavior and campaign performance in real-time, dealerships can identify trends, measure the effectiveness of marketing efforts, and make data-driven decisions to allocate resources more efficiently. This data-driven approach not only maximizes marketing ROI but also drives sustainable business growth in the long run.

With our data-driven marketing, the ability to capture and leverage granular first-party data is a game-changer for car dealerships seeking to stay ahead of the competition. With PowerPixel’s advanced tracking capabilities and sophisticated analytics, dealerships can gain valuable insights into customer behavior, personalize marketing campaigns, and optimize their marketing ROI. By harnessing the power of first-party data, car dealerships can deliver exceptional customer experiences, drive sales, and build lasting relationships with their customers in the digital age.

The digital team can show you how PowerPixel can harness the power of 1st party data and drive sales for your dealership.  Call 800.591.5719 x700 or email

Brand Experience

We've worked with virtually every dealer brand across the USA