With consumers increasingly turning to the internet to research and purchase vehicles, having an effective website optimized for search engines is essential. However, while many new car dealerships opt to utilize the SEO services offered by their website providers, there are significant drawbacks to this approach that can hinder rather than help their online visibility and success.
Below are 4 Reasons why you should not engage your website provider for SEO services:
Lack of Specialization: Most website providers offer a range of services, including website design, hosting, and SEO. However, SEO is a specialized field that requires in-depth knowledge of search engine algorithms, keyword research, content optimization, and other technical aspects. While website providers may offer SEO as an additional service, it’s unlikely to be their primary focus. Consequently, their SEO efforts may lack the depth and expertise needed to achieve meaningful results.
Limited Transparency and Control: When new car dealerships rely on their website providers for SEO services, they often have limited visibility and control over the strategies being implemented. This lack of transparency can make it difficult for dealerships to assess the effectiveness of the SEO efforts or to make adjustments’ as needed. Additionally, dealership staff may have valuable insights and expertise about their market and customers that are not fully utilized when outsourcing SEO to a third-party provider.
Limited Transparency and Control: When new car dealerships rely on their website providers for SEO services, they often have limited visibility and control over the strategies being implemented. This lack of transparency can make it difficult for dealerships to assess the effectiveness of the SEO efforts or to make adjustments’ as needed. Additionally, dealership staff may have valuable insights and expertise about their market and customers that are not fully utilized when outsourcing SEO to a third-party provider.
Risk of Penalties: In the constantly evolving landscape of search engine optimization, tactics that were once considered acceptable may now be penalized by search engines. Website providers may not always stay abreast of these changes or adhere to best practices, putting dealership websites at risk of being penalized or demoted in search engine rankings. Such penalties can have long-lasting consequences for the dealership’s online visibility and reputation.
AutomotiveOnly.com’s PowerSEO platform provides a Tier1 experience for your shoppers on your Tier3 website.
PowerSEO content is more complex that just keywords. Specific, unique content is developed and written by our team of writers to be particular to only your dealership, allowing Google to recognize our pages as not only relevant but also unique, putting us in the best position to be successful from an Automotive perspective.
The PowerSEO Model Landing Pages are key to engaging your customers and are not only content rich with the technical information, but they are Graphically powerful! Our pages are highly rated by Google and keep your shoppers engaged longer!
Contact us to schedule a meeting to show you how PowerSEO can help you reduce your PPC spend, as well as get you ranked first page for profitable keywords. Call 800.591.5719 x700 or email solutions@automotiveonly.com
