Is it time to fire your SEO Provider?

Why NOT TO USE your Website Provider for SEO

Website Providers Focus on Sites, Not Search:

Dealer website providers (Dealer.com, Dealer Inspire, DealerOn, etc.) are great at inventory management, compliance, and OEM integrations — but SEO is not their core business. Their SEO add-ons are usually “checklist work” (meta tags, sitemap submission), not true optimization for conquest traffic, local ranking, or AI-driven search.

OEM-Mandated Templates Hurt SEO

Most dealership websites are locked into OEM-approved templates. Providers apply the same cookie-cutter SEO tactics across hundreds of rooftops, which makes your site look and rank just like every other Chevy, Ford, or Toyota dealer. That kills your ability to stand out in search or conquest buyers outside your PMA.

No Focus on Conquest & Fixed-Ops SEO

Providers are paid to keep your OEM happy — not to win your business from competitors. Independent SEO teams can optimize for:
Conquest keywords (“best place to buy a truck near me”)
High-margin fixed-ops (“brake repair near [city]”)
First-time buyers & Baby Boomers with AI-driven
content strategies

Website Providers almost never go beyond “OEM-mandated” new-car model pages that don’t convert.

Slow to Adopt AI Search & GA4

The industry is shifting to AI-powered search (ChatGPT, Google SGE, Bing Copilot). PowerSEO is already creating generative AI–friendly content, FAQ schemas, and conversational queries that rank in AI answers. Website providers haven’t caught up. Same goes for analytics — real SEO requires GA4 setup with events, click-to-calls, and store visits tracked in Google Search Console. Providers often give vague monthly PDFs with impressions and clicks, not dealership-ready ROI data.

With PowerSEO Your Customers Receive a Tier 1 Experience on a Tier 3 Website!

PowerSEO’s model landing pages are for conversion-focused built using artificial intelligence to dynamically adapt to each shopper’s intent, behavior, and context. Unlike a generic dealer website page (which is often static, template-driven, and managed by the website provider), these landing pages are data-driven, personalized, and optimized in real time for higher lead capture and sales engagement.

Not Only Do They Look Great,
But They Convert!

Powerful Unique AI Designed Content Get Your Ranked Faster!

AI-focused website content is critical for car dealers because today’s car buyers are no longer just typing keywords into Google—they’re asking conversational questions across AI-powered search engines, voice assistants, and platforms like ChatGPT. If a dealership’s website doesn’t have content structured to answer those questions, it risks being invisible in the very places shoppers are now starting their journey.