As a new car dealer, generating leads is a critical to grow your business. The traditional method of acquiring leads involved purchasing them from third-party vendors, but with the rise of social media, dealerships can now generate leads directly from platforms like Facebook. In this blog, we will explore why Facebook leads are better than purchased leads for new car dealers.
• Higher Quality Leads
The biggest advantage of generating leads on Facebook is that they tend to be of higher quality than purchased leads. Purchased leads are have often been sold to other dealers multiple times, whereas Facebook leads are actively seeking out information about cars and have engaged with the dealership’s website and/or Facebook page or ads. When leads come to you organically, it’s more likely that they are genuinely interested in your product, making them more likely to convert to a sale.
• Better Targeting
Facebook allows dealerships to target specific demographics, interests, and behaviors. By using Facebook’s advanced targeting options, dealerships can reach potential customers who are more likely to purchase a car. For example, a dealership could target Facebook users who are interested in hybrid cars, live within 50 miles of the dealership, and have a household income of over $100,000. This level of targeting ensures that the dealership is only reaching out to people who are likely to be interested in purchasing a car, resulting in higher quality leads.
• Cost-Effective
Purchasing leads can be expensive, especially if the leads are of poor quality or have been sold multiple times. Facebook lead generation is often more cost-effective than buying leads. Facebook also allows dealerships to track the cost per lead and adjust the targeting or ad creative to optimize the results.
• Builds Brand Awareness
Facebook lead generation can also help new car dealers build brand awareness. By creating engaging content and running targeted ads, dealerships can reach potential customers who may not have heard of the dealership before. Even if the leads do not convert into a sale right away, they may remember the dealership’s name and return in the future when they are ready to purchase a car.
Bottom line, Facebook leads are better than purchased leads for new car dealers because they tend to be of higher quality, offer better targeting options, are cost-effective, and help build brand awareness. By utilizing our Faceboo4Dealers platform we can generate you fresh leads that will ultimately convert to units sold.
Feel free to reach out to us to discuss how we can help you with your digital marketing goals.
800.591.5719 x 700 or solutions@automotiveonly.com
