With a struggling economy, inventory issues, increased competition, etc. every dealer, regardless of brand is competing for customers at every point and looking for innovative ways to attract new customers and increase their market share. GeoMobile Marketing, is a product that geofences a dealership’s competitors, serving banner ads, and measuring impressions, clicks, and conversions. In this article, we’ll explore the benefits of using the GeoMobile Marketing product and how it helps dealerships gain a competitive edge in their local market.
What is GeoMobile Marketing?
GeoMobile Markeitng is a product that uses geofencing technology to target car dealerships’ competitors. It creates a virtual boundary around a dealership’s competitor’s location and serves banner ads to users who enter that area. This enables the dealership to reach potential customers who are actively shopping for a car in the local area.
How Does Geomobile Marketing Work?
Geomobile works by using a combination of location-based data and programmatic advertising technology. It creates a virtual boundary around a dealership’s competitor’s location, known as a geofence or geoframe. When a user enters the geofenced area, the system uses programmatic advertising to serve targeted banner ads to that user’s device.
The GeoMobile Marketing product also tracks the number of impressions, clicks, and conversions generated by the campaign. Impressions refer to the number of times an ad was displayed on a user’s device. Clicks refer to the number of times a user clicked on the ad. Conversions refer to the number of people who visited the competition and then came into the client dealership’s location after seeing the ad.
There are several benefits of using the GeoMobile Marketing product. Here are a few of the key advantages:
• Increased Visibility: GeomobileMarketing can help increase a dealership’s visibility in the local market. By serving banner ads to users who are actively shopping for a car in the area, the dealership can reach potential customers who may not have been aware of their location or offerings.
• Competitive Edge: GeoMobile Marketing can also give car dealerships a competitive edge over their rivals. By targeting the competitors’ locations, the dealership can draw potential customers away from the competition and towards their own location.
• Targeted Advertising: GeoMobile Marketing enables car dealerships to target their advertising efforts to specific audiences. By serving ads to users who are actively shopping for a car in the area, the dealership can ensure that their advertising dollars are being spent on the most effective audience.
• Measurable Results: GeoMobile Marketing provides measurable results for car dealerships. By tracking the number of impressions, clicks, and conversions generated by the campaign, the dealership can evaluate the effectiveness of the campaign and adjust their strategy accordingly.
GeoMobile Marketing product is a powerful tool that helps dealerships gain a competitive edge in their local market. By geofencing their competitors, serving targeted banner ads, and tracking impressions, clicks, and conversions, car dealerships can increase their visibility, reach targeted audiences, and generate measurable results. If you’re looking for a way to take your dealership’s marketing efforts to the next level, the GeoMobile Marrketing is definitely worth considering.
Feel free to reach out to us to discuss how we can help you with your digital marketing goals.
800.591.5719 x 700 or solutions@automotiveonly.com.
