One of the most effective marketing strategies for car dealerships is Spanish Streaming (audio & video). This powerful tool can help dealerships connect with Spanish-speaking consumers and drive sales in a number of important ways.
Hispanic car buyers are about 30% more likely to be buying their first vehicle and are increasingly likely to buy a new vehicle over a used one. Hispanics are also 50% more likely to buy a luxury car as their first vehicle.
Hispanic Customer Use Video Streaming
Seven in ten Latino viewers watch Spanish-language TV. Hispanic viewers continue to increase the amount of time spent with streaming platforms: In July 2022, Latinos streamed 33.5 billion minutes of video each week, reflecting an annual increase in impressions1 of 22%.
Hispanic Customers Use Audio Streaming
Hispanic viewers continue to increase the amount of time spent with streaming platforms: In July 2022, Latinos streamed 33.5 billion minutes of video each week, reflecting an annual increase in impressions1 of 22%. Hispanic viewers continue to increase the amount of time spent with streaming platforms: In July 2022, Latinos streamed 33.5 billion minutes of video each week, reflecting an annual increase in impressions1 of 22%.
Reasons why Spanish Streaming is such a great marketing tool for car dealerships.
• Access to a Huge Audience: Spanish speakers make up a large and growing segment of the US population. According to the US Census Bureau, there are currently over 41 million Spanish speakers in the US. By leveraging Spanish Streaming, car dealerships can tap into this vast audience and reach potential customers who might otherwise be difficult to connect with.
• Improved Customer Engagement: When car dealerships use Spanish streaming to engage with potential customers, they show that they are committed to providing a positive customer experience. By speaking directly to Spanish-speaking consumers in their native language, dealerships can build trust and establish a personal connection with potential customers. This can lead to improved customer engagement and ultimately, increased sales.
• Increased Sales and Revenue: The ultimate goal of any marketing strategy is to increase sales and revenue. Spanish streaming can be a powerful tool for achieving this goal. By reaching out to Spanish-speaking consumers in a language they are comfortable with, car dealerships can increase their chances of making a sale. This can lead to increased revenue and improved business performance.
• Improved Brand Awareness: In addition to driving sales, Spanish streaming can also help car dealerships improve brand awareness. By producing high-quality content in Spanish and promoting it through streaming platforms, dealerships can build their brand and establish themselves as leaders in their industry. This can lead to increased visibility and a stronger reputation among potential customers.
• Enhanced Customer Loyalty: Finally, Spanish streaming can help car dealerships improve customer loyalty. By showing that they are committed to providing a positive experience for Spanish-speaking customers, dealerships can build long-term relationships with these consumers. This can lead to increased customer loyalty and repeat business over time.
Spanish streaming is a powerful marketing tool for car dealerships. By tapping into a large and growing audience of Spanish-speaking consumers, dealerships can improve customer engagement, drive sales and revenue, enhance brand awareness, and build long-term customer loyalty. By incorporating Spanish streaming into marketing strategies, car dealerships can stay ahead of the competition and achieve long-term success in the industry.
Feel free to reach out to us to discuss how we can help you with your digital marketing goals.
800.591.5719 x 700 or solutions@automotiveonly.com
