The auto industry has faced a number of challenges in recent years, and 2023 so far has been no different. The industry is currently grappling with inventory issues, a global chip shortage, and a continued shift towards electric vehicles (EVs), all of which will have a significant impact on auto shopping behavior in the coming year.
Inventory Issues
One of the biggest challenges facing the auto industry in 2023 is inventory issues. The pandemic disrupted supply chains and caused production shutdowns, leading to a shortage of new vehicles on dealership lots. This has resulted in higher prices for both new and used cars, and consumers may have to wait longer to find the specific make and model they are looking for.
The Chip Shortage
The global chip shortage is another challenge facing the auto industry in 2023. The shortage has disrupted the production of many vehicles, particularly those with advanced driver assistance systems (ADAS) and other high-tech features. As a result, some automakers have been forced to prioritize the production of their most popular models, leaving less demand for less popular models.
Electric Vehicles
The shift towards electric vehicles is expected to continue in 2023, with more automakers releasing new EV models and battery technology continuing to improve. However, the limited availability of charging stations and the higher price point of EVs compared to traditional gasoline-powered vehicles may continue to limit adoption rates for some consumers.
Impact on Auto Shopping Behavior
The challenges facing the auto industry in 2023 will continue have a significant impact on auto shopping behavior. Consumers may be more inclined to purchase used cars or delay purchasing a new car altogether due to higher prices and limited inventory. The chip shortage may also lead to longer wait times for specific models, causing consumers to consider alternatives or opt for a different model altogether.
The shift towards electric vehicles may also affect auto shopping behavior, with more consumers considering EVs as a viable option for their next vehicle purchase. However, the limited availability of charging stations may continue to be a concern for some consumers.
The inventory issues, chip shortage, and continued shift towards electric vehicles will all play a role in how consumers approach the car-buying process. As a result, automakers and dealerships will need to adapt their strategies to meet the changing demands of today’s car buyers.
Feel free to reach out to us to discuss how we can help you with your digital marketing goals.
800.591.5719 x 700 or solutions@automotiveonly.com
