AUTO SHOPPERS PREFER EMAIL COMMUNICATION

Auto dealers consistently strive to understand how digital channels work together to drive the customer journey and to drive more vehicles off their lots. While most dealers may employ multiple digital avenues for reaching their potential customers, if there isn’t a strategic campaign mix, they could be missing the mark.

Our automotive email campaigns allow dealerships to communicate directly with their local audience whether it is existing customers or conquest customers completely new to their brand. Our campaign creative is responsive, so offers can be viewed on any device.

Through our Black Book data, we target Auto Shoppers down to the zip code level, by owners, intenders, household income, demographic and a variety of other filters. We are able to execute and deploy hyper-targeted email campaigns on behalf of our dealership clients that drive customers to the showroom, increase VDP views and, most importantly, sell more cars!

Following each email campaign, we provide dealers with a detailed match-back report to show you exactly how many vehicles we sold to customers that received an email. We will also custom tag each email so that a dealer can see, down to the model level how much traffic was generated to their website in Google Analytics.

If your dealership is still relying on direct mail to increase showroom traffic, NOW is the time to add email to the mix. Our email campaigns generate open rates average 10-14% with click through rates of 3-5%. A recent campaign for a Gulf Coast CDJR store yielded 3850 visitors to their web site in less that 48 hours. An open rate of 25.7% and click thru rate of 20.9%.

As you can see, our campaign results are consistently above the national averages due, in part, to the quality of our lists.

Our fulfillment partner has an exclusive agreement to actually house the Black Book data, which mean the data is constantly refreshed and current.

If your dealership has an existing data base email program in place, we can assist you in obtaining more of your customer’s email addresses. We can scrub your database against our Black Book data to append email addresses.

Today, email marketing should be an intrical part of your marketing strategy. If you are ready to reach a new, qualified audience of in-market shoppers with the best ROI, we can help! Contact info@automotiveonly.com

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